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Each month, we'll look at a different ad, created by pharmaceutical marketing executives like yourself. It may even be the ad your team came up with. Don't be shy -- tell us what you think. Your opinions are always welcome. RxME: For the health of your brand, business, and career. ©2000, 2002 RxME.com All rights reserved. | ||
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 | It stops you. It sells you. It's simple. Congrats to the creative team for building a brand with brains and beauty. "...too cosmetic, not really convincing..."
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A clear visual and a clever headline speaks to the power and trust behind a prescription for Cipro. Once again, simplicity wins. . | ||||
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Direct, positive, perfect execution. Enough said...or not? ? . | ||||
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What? An HIV brand not featuring a buff model on a mountain? Simple, strategic ad communicating the better- tasting, orange-flavored formulation. Gets the message across, don't you think? "In a complex world of medical advertising, simplicity does stand out. Congrats to the creative team." -- SanjayY Sahu, Unichem Pharmaceuticals . | ||||
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Hats off to the creative team -- and brand team -- for pursuing this simple, memorable, brandable ad. Will you ever look at the Verrazanno Bridge the same way again? .
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Transcendant. Clever. Yet so simple. Links the hope and compassion of some special healthcare providers with the ideals and identity of an entire company.
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One of the best ads for a medical journal ever conceived. Clever way to connect the identity of a publication with the glory of the fall. "A beautifully executed and well concieved ad..."
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Simple, meaningful visual analogy combined with copy that underscores the devastation of the disease, and the hope the brand offers. | ||||
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Easily idetnifiable brand image. Good example of how to differentiate in a crowded class. Ball makes one handy brand reminder for sales force. | ||||||||||||||||||||
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Great way to freshen up an already established brand. "...an excellent reinforcement of current Augmentin prescribing habits." | |||||||||||||||
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Elegance and balance. A great way to convey a quality of life benefit without depicting a smiling patient.
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Grabs attention with medically impossible headline, then stresses the importance of routine pediatric immunizations.
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Excellent example of agency self-promotion. "Made You Look" is both a promise and a boast. Bravo.
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Classic. Bulldog represents the tenacity that the brand has against infections. "It reminds me more of a dog food or dog treat ad..." -- Name withheld | ||||||||||||
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Memorable way to convey how efficacy impacts the whole family.. An award winning ad that has recently evolved to "Beyond Better."
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One look, and you remember it always. Great blend of art and copy. Unforgettable launch ad.
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Pharmaceutical marketing executives use RxME: THE HIGH-POTENCY RxPORTAL: RxME is the pharmaceutical marketing executive homepage, and the premier online information resource for healthcare marketing professionals. Specializing in decision-support information for pharmaceutical marketing personnel around the globe, RxME is designed for pharmaceutical marketers of every type, inlcuding product directors, sales managers, sales representatives, advertising executives, writers, art directors, market research analysts, and all personnel involved in the marketing of ethical pharmaceutical products. The only Rx portal designed for pharmaceutical marketers by pharmaceutical marketers, RxME is dedicated to helping men and women in the Rx industry to build their brands, their businesses, and their careers. Edited by veteran pharmaceutical marketing professionals, RxME delivers relevant, potent content...unlike other sites featuring automatic content delivery, RxME selects only the news stories that are pertinent to Rx marketing. There's no need to dig though reams of news stories or layers of navigation to find the information you need. If you haven't already told your colleagues about RxME, we invite you to do so today. But we understand if you don't. After all, there can ony be one "smartest person in the meeeting." Thank you for visiting RxME. Just be sure and visit QD -- because the most important brand you're building is You.® | ||
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