PotentIdeas2

Okay: you're about market a brand new pharmaceutical, and you need some fresh thinking, and you're in the mood for some inspiration: RxME is here to help pharmaceutical marketing executives like you..

Each month, here at Potent Ideas, you'll find a growing collection of idea generators --creative sparks to set your imagination on fire, fuel exciting brainstorms, and make your meetings or presentations touch the heart and engage the senses.

What could be better for your brand -- and for the brand called You?

Books. If you haven't read any good business books lately, here are a few must reads -- you'll not only get a lot out of them, you'll stand out when you endorse them and share them with your colleagues. From cover to cover, you'll enjoy each one, and you'll e glad to have them on your bookshelf. Included are the links to Amazon -- where they can ship you the books faster than you can say, "David Ogilvy."