Potent Ideas

Okay: you're about market a brand new pharmaceutical, and you need some fresh thinking, and you're in the mood for some inspiration: RxME is here to help pharmaceutical marketing executives like you..

Each month, here at Potent Ideas, you'll find a growing collection of idea generators --creative sparks to set your imagination on fire, fuel exciting brainstorms, and make your meetings or presentations touch the heart and engage the senses.

What could be better for your brand -- and for the brand called You?

Music plays a big role in brand building -- can you remember the lyrics to Oscar Meyer jingle? Even Pepsi brought back the old tunes and refreshed them with Britney's memory lane commercial. But music can also be used to enliven a meeting, kick off a speech, or generate excitement at a regional rep gathering. Can you think of a talksow that doesn't have an opening piece of music to set the mood? Here are some ideas for songs that you may want to use during your marketing meetings. To set a tone, create a mood, or make a point.. You'll need to have RealPlayer software installed on your computer to hear these clips played through your browser. If you need to download RealPlayer software, click here. It's easy, it's free, and will add value to your online experience.


	Pharmaceutical marketing executives use RxME: THE HIGH-POTENCY RxPORTAL: RxME is the pharmaceutical marketing executive homepage, and the premier online information resource for healthcare marketing professionals. Specializing in decision-support information for pharmaceutical marketing personnel around the globe, RxME is designed for pharmaceutical marketers of every type, inlcuding product directors, sales managers, sales representatives, advertising executives, writers, art directors, market research analysts, and all personnel involved in the marketing of ethical pharmaceutical products. The only Rx portal designed for pharmaceutical marketers by pharmaceutical marketers, RxME is dedicated to helping men and women in the Rx industry to build their brands, their businesses, and their careers. Edited by veteran pharmaceutical marketing professionals, RxME delivers relevant, potent content...unlike other sites featuring automatic content delivery, RxME selects only the news stories that are pertinent to Rx marketing. There's no need to dig though reams of news stories or layers of navigation to find the information you need. If you haven't already told your colleagues about RxME, we invite you to do so today. But we understand if you don't. After all, there can ony be one "smartest person in the meeeting." Thank you for visiting RxME. Just be sure and visit QD -- because the most important brand you're building is You.®