NEW JERSEY, August 12, 2002: We've done it again. A new path. A new road. A new opportunity.

We've created a unique service that we're confident you'll appreciate.

It's called Potent Ideas -- a monthly column of notions, hints, suggestions and tips to help you do your job better than ever. Potent Ideas -- think of it as a kickstart to more powerful meetings, more successful team building, and better brand building.

Different every month, Potent Ideas will include suggestions, links, viewer contributions -- all taking advantage of the best the web has to offer, and all designed to help pharmaceutical marketing executives like you do your thing better than the rest.

This week, Potent Ideas offers some hints about adding music to your next meeting -- to add life and energy and inspiration -- and it comes complete with links to samples or where to obtain the songs. Just click here to check it out.

We hope you are having a great summer, and we remain committed to bringing you fresh innovative marketing support that you won't find anywhere else on the web.

Or, as it has been so often in the past -- you may find similar information or substandard offerings on other "industry" websites -- content which was added or adapted after it appeared here -- on RxME -- first.

They say imitation is flattery. We think it's lame.

But there always has to be a trailblazer -- and we're proud to be the leader -- not one of the many followers.

PositionInk is a weekly column that addresses issues relevant to pharmaceutical marketing. If you want to contribute an article, or suggest one, please call 908-507-7379. Or email to info@rxme.com.

Pharmaceutical marketing executives use RxME: THE HIGH-POTENCY RxPORTAL: RxME is the pharmaceutical marketing executive homepage, and the premier online information resource for healthcare marketing professionals. Specializing in decision-support information for pharmaceutical marketing personnel around the globe, RxME is designed for pharmaceutical marketers of every type, inlcuding product directors, sales managers, sales representatives, advertising executives, writers, art directors, market research analysts, and all personnel involved in the marketing of ethical pharmaceutical products. The only Rx portal designed for pharmaceutical marketers by pharmaceutical marketers, RxME is dedicated to helping men and women in the Rx industry to build their brands, their businesses, and their careers. Edited by veteran pharmaceutical marketing professionals, RxME delivers relevant, potent content...unlike other sites featuring automatic content delivery, RxME selects only the news stories that are pertinent to Rx marketing. There's no need to dig though reams of news stories or layers of navigation to find the information you need. If you haven't already told your colleagues about RxME, we invite you to do so today. But we understand if you don't. After all, there can ony be one "smartest person in the meeeting." Thank you for visiting RxME. Just be sure and visit QD -- because the most important brand you're building is You.®