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RxME: What topics will your conference cover?

Ehrlich: What won't we cover? (laughs) We're excited by not only the scope of our conference, but the depth and specificity. The DTC National Conference is offering the highest level of educational symposia covering media, legal, regulatory, creative, political, Internet, and permission/direct marketing issues related to DTC. Led by industry leaders, people you know, names you admire. Every presenter, at every talk, will focus on only the key aspects of direct to consumer advertising relevant to their discipline.

RxME: Who are some of your key presenters?

Ehrlich: Among those scheduled to speak are former Congressman Joseph P. Kennedy II, former Governor of Colorado Richard D. Lamm, and best-selling author Michael Roizen, to name a few. We'll also have product managers, pharmacists, publishers, e-commerce experts, executive recruiters, researchers, media gurus and many more speaking and hosting symposia, panel discussions, roundtables and breakout sessions. And of course there;s the exposition center, where attendees can network. All DTC, all the time.

RxME: How can the RxME Community find out more about DTC National Conference, including registration information?

Ehrlich: Visit www.dtcnational.com. Or call us at (973) 328-9997.

RxME: Thanks for talking to us, Bob, and we look forward to seeing you at the conference.

Ehrlich: Thanks for the chat, and we look forward to seeing you there, too.

 

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