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If you would like to schedule an interview, hit here contact page. We want to talk with product managers, advertising execs, premium and print specialists, recruitment advisors and web marketers, to name a few. RxME is here to help pharmaceutical marketing executives like you. Capitalize on your colleagues experiences -- or share some of your own -- by visiting the RxME Interview page. And don't forget to visit all of our other valuable links. Brought to you by RxME: The HomePage for the Pharmaceutical Marketing Executive. ©2000, 2001 RxME.com All rights reserved. | This week, RxME talks with Bob Ehrlich, president and founder of Rx Insight, about the upcoming DTC National Conference and Exposition in Las Vegas, May 14 -17, 2001. Former Vice-President of Consumer Marketing for Parke-Davis, Bob was most recently responsible for developing the consumer launch of Lipitor, which was one of the most successful product launches in the history of the pharmaceutical industry. Named by Advertising Age as a Power 50 Marketer for his work on Lipitor, Bob has also built brands in diabetes, female health, and hypertension markets, as well as brands in cough/cold, antacid, and vitamin/supplement categories, A noted DTC-industry speaker, Bob has presented at many seminars and is widely known as one of the pioneers of DTC marketing. RxME: What is the DTC National Conference and Exposition? Ehrlich: DTC National Conference will be the most comprehensive DTC and e-Pharmaceutical conference in the entire industry. Basically, DTC National will be the "COMDEX" for the pharmaceutical industry. RxME: Why do we need a DTC National conference? Ehrlich: DTC advertsing continues to play an increasingly important -- perhaps even dominant -- role in Rx marketing. The National Institute for Health Care Management reported that $1.8 billion was spent on DTC advertising in 1999, with $1.1 billion spent on TV advertising. As pharmaceutical decision makers increasingly invest in DTC opportunities, including the internet and customer relationship marketing, success in DTC marketing will require higher levels of expertise -- from brand teams, to agency personnel, market research analysts, and medical, legal, and regulatory teams to managed care decision makers. The DTC National Conference will be the premier annual industry event where one can gain that experience, insight, and expertise. |  | ||||||
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